Denys Grabchak

Denys Grabchak

Founder & Chief Executive Officer, Performetry; Al Advisor to the UAE Government

Denys Grabchak is the Co-Founder and CEO of Performetry, where he leads a dynamic team of data scientists, engineers, and designers dedicated to creating cutting-edge people and revenue analytics solutions. Performetry empowers C-suite executives and people leaders by driving additional revenue, maximizing top-performer behaviors, optimizing costs, and mitigating risks such as employee attrition and burnout.

With over 15 years of experience in the technology industry, Denys has a proven track record of building and scaling successful products and high-performing teams. Before founding Performetry, he led the Trust and Safety department for Pages, Groups, and Events at Meta, ensuring the integrity and safety of billions of users. At Google, he managed the company’s second-largest global budget, enhancing efficiency and productivity for over 3,000 employees in the Google Cloud organization.

As an expert contributor to the Forbes Business Council, Denys shares valuable insights on business, people management, and HR best practices. Passionate about leveraging data and technology to unlock the potential of individuals and organizations, he combines strategic vision with hands-on leadership.

Originally from Ukraine, Denys received his education at some of the world’s most prestigious institutions, including Cambridge, Oxford, Edinburgh, and Eton.

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